Aux One - Branding and Product Design

Ever felt crushed by the failure of a good marketing idea? Before pouring money into an agency, you need to understand your customers on a deeper level.

Brand Strategy is your solution. It's like your playbook, with everything you need to know to run a successful marketing campaign. It helps creative teams exceed your marketing goals because they’ll actually understand your customers on a deeper level.

Without a well-thought-out brand strategy, even the best marketing plans get lost. Brand strategy gives you a solid, data-driven foundation and clear creative direction. The result is a successful creative project that gives you higher ROI you can measure.

It’s all about laser-focused branding. Ready to do this?

My brand strategy workshop is a user-centric branding framework that helps businesses figure out what they need to do to maximize ROI on their next project.

1. Brand Strategy
‍In the workshop, we’ll learn about customer needs and pain points, surface insights, prioritize goals, and get overall clarity on your brand. We also develop your brand’s personality so it’s more attractive to your ideal customer. We do this by defining how your brand looks, sounds, and acts.

2. Marketing Priorities
‍Once your brand strategy and personality are locked in, we’ll figure out which marketing strategies should be a priority, so you’re not throwing your money at tactics that aren’t right for your brand.

3. Projects
‍Once you’ve got your marketing game plan, we then apply your brand strategy to every single customer touchpoint, keeping your marketing campaigns consistent, and giving people a brand experience that turns them into loyal customers.

Capabilities

I love crafting beautiful, smart, and inspired work focused on a business's goals and their customers. I do this across multiple touchpoints to help organizations achieve their goals.

Strategy

DISCOVERY & RESEARCH
USER EXPERIENCE
BRAND STRATEGY & ARCHITECTURE
POSITIONING
CONTENT STRATEGY
MARKETING CAMPAIGNS
VOICE/TONE STUDY

Branding

BRANDING & DESIGN
BRAND DEVELOPMENT & REBRANDING
LOGO & ID SYSTEMS
BRAND STYLE GUIDES
MESSAGING
COLLATERAL, PRINT & PACKAGING
ENVIRONMENTAL DESIGN
ICONOGRAPHY

DESIGn

DIGITAL & VISUAL DESIGN
WEBSITE DESIGN & DEVELOPMENT
UX/UI
INFORMATION ARCHITECTURE
WIREFRAMING
PROTOTYPING
DESIGN SYSTEMS

ABOUT ME

Hi, my name is Steve Lindgren. I’m a adventurer, adrenaline junkie, and branding geek who loves to solve complex business problems using strategy and design.

VISION

I want to bring inspiration and innovation to purpose-driven brands so they can do more good and change more lives.

MISSION

Aux One is the antidote to the typical agency experience.
I'm on a mission to create prosperous professional relationships with good people, and to build brand experiences that educate, engage, and inspire.

CORE VALUES

Do your best work.

I achieve success with our partners because I work tirelessly with them to solve their most complex challenges.

Value our partners.

I always work with our partners' best interests in mind, because they enable us to do what we love every day.

Be honest and kind to others.

I thrive in an environment built on transparency and mutual respect. Our culture is one where we constructively challenge each other to grow.

No egos.
Be humble.

We can always improve. Education and learning are very important to me. There's so much to discover, so I never lead with my ego.

Experiment often and fearlessly.

Try new things. Test. Fail. Tweak. Learn. I’m always trying new tools, techniques, and strategies to strengthen my work.

Create fun and a little weirdness!

Life is too short to be serious all the time! I prioritize working in a spirit of fun, so our partners feel like they're part of an awesome family.

Danielle Lamon

Steve’s eye for design and branding is exceptional. He works efficiently and listens carefully to the project’s needs, delivering a superior package of ideas.

Larissa Bodniowycz

I was instantly impressed by Aux One’s enthusiasm for design and marketing. They communicated clearly and were very knowledgeable. I highly recommend!

Jennifer Carney

Steve is a pixel perfectionist and branding mastermind. I don't know how he does such amazing work so quickly. Aux One has been instrumental in keeping my company relevant and on-trend.

Suzanne Merritt

Awesome to work with. Incredibly organized, easy to communicate with, responsive with next iterations, and beautiful work. Aux One is a great resource!

Q&A with Designer & Strategist, Steve Lindgren.

‍

Q: What makes you different?

A: I created Aux One to give small businesses a way to work directly with creative professionals—without the sticker shock of an agency. Instead, I collaborate closely with my clients through a strategy workshop that helps align stakeholders' ideas into creative briefs for our designers. From there, I assign a small, dedicated team to each project, and they iterate in real time with the client. This agility maximizes success for our clients in a much shorter time than they'd experience with a typical agency.

Q: Why are you a creative professional?

A: I've always had an eye for design and color. I am energized by the creative process, of course, but know at the same time creativity is even better when married to measurable results. Breaking down complicated problems and creating data-driven solutions that produce amazing outcomes for my clients is the ultimate creative fulfillment for me.

Q: What gets you up in the morning?

A: In a perfect world, I would surf all day and play in the sun. But the world doesn’t work that way for most of us. Building brands and helping people solve design problems is my passion. What gets me up in the morning is to be able to work with a dream team of creatives and love what we do.

Q: Why should a brand choose Aux One?

A: I built Aux One around core values of integrity and simplicity. I’ve been doing this work for over 13 years, perfecting my process with each project and building new ways to make the client experience simple, massively effective, and fun. My goal is to have every client walk away from our experience feeling elevated and energized.